The number one requirement for your business as long as you plan to flourish is to gain more clients or customers, whatever you choose to call them. Naturally, I haven’t heard of the phrase “too many clients” and that is obviously because there is no such thing as that but there is a catastrophe of “too few clients”.

Clients are the grease to the wheels of every business. Without them, the business is not existential. Businesses operate to give service and when there is no one to give service to, the business becomes nonfunctional. As a business owner, your number one job is to sell and finding clients to sell to may sound daunting but with some knowledge of how to convert people into clients, you should be on the right track.

Here are 10 straightforward ways by which you can gain clients for your business;

1. Sell more to your existing clients. Leverage your existing clients no matter how few they may be. Ensure you are giving them adequate value for their money and be rest assured that they will give you free advertisement by word of mouth.

2. Follow up with past clients. Do not shy away from developing cordial relationships with your past clients. Ask them how they enjoyed your product and ask them for constructive criticism and feedbacks. Give free bits of advice and tips related to your products and how they can get the best of it.

---

3. Follow up with leads who didn’t buy. Every business has clients that asked for prices or made enquiries but didn’t go further with their purchase. Follow up on them and tug them gently about buying.

4. Send a one-time offer to past leads. You can send these leads that didn’t buy a one-time offer which could be a discount, freebie or promo code to lure them to become clients. Read here on how these sorts of offers improve your business clientele.

5. Hold a flash sale. You can hold a flash sale to have clients make rash decisions and buy your products.

6. Offer an incentive. Lure clients by making a good offer of something else they would get when they make a purchase. Flash a carrot at the donkey and force it to move.

7. Create a recommend-a-friend offer. This strategy works. It is commonly called a referral contest. The client with the most referrals or recommendations wins a prize. It helps bring more traffic and visibility into your business.

8. Write an E-book or a guide. You can consider writing a quick ebook or guide about an area of your business that you know people would be interested in. This could be sold or offered to subscribers on your email list.

---

9. Encourage more referrals. Tell your clients to kindly tell people about your products. That is why it is important to offer top-notch products and services. If you do, without even telling them to refer, they will gladly spread your word.

10. Update your Instagram highlights. Generally speaking, try being active on social media and creating a strong following. Social media gives great visibility and it is a modern marketplace.

Other ways you can look into gaining clients for your business include;

• Add an automated booking system
• Revamp your discovery calls
• Create a Tool or a resource
• Generate leads through email
• Find referral partners
• Add a listing for your services
• Borrow an Audience
• Actively participate in facebook groups
• Package your services
• Offer an intensive training session
• Network online and offline
• Create a course or group programme
• Revamp your services guide
• Interview past clients
• Perform an online audit
• Host a live training or free challenge
• Host a webinar
• Offer a live Q&A