Words sell and as such, you have to be creative in crafting perfect sentences that would pull in potential buyers. Well-crafted sentences subconsciously communicate to prospects that you are educated and know what you are selling. Subsequently, when they are deciding to buy, they would most likely choose you that have an idea of the product or service you are selling.

To showcase your knowledge of your business niche, it is wise to give out high-value content offers (HVCO). It is giving out value to your audience without expecting to make a sale from it. Your audience in this case includes people that are buying at a given moment and people that are not ready to buy. HVCOs can include articles, video tutorials and other types of guides on how to get rid of problems associated with your business niche. It may be an educational tip on how they can do or correct something they may be doing wrong. Give out this knowledge in your HVCO offer for free and when your audience needs that product, they are guaranteed to turn to the expert on it— you. However, your HVCO must be simple, it must touch a burning issue and it must have attention-grabbing headlines, if not your prospects would just scroll by. Make sure to use numbers and intrigue to further lure them in.

---

These headlines formulas below are catchy and simple styles that you can employ in writing or making HVCO related contents to grab the attention of your audience and also hook them into the content you are offering. Remember to add powerful headline words like ‘alarming, must, shocking, exposed, revealed, secret and must know’ in your content marketing.

X ways to achieve (desirable thing) without doing (undesirable thing).

We all have goals we hope to achieve but most times what stops or delays us from reaching our goals is the work, discipline and time it’s going to take us to get there. Most people tend to look for a short cut and this is why this headline would draw your readers and prospective clients in. You can give information on how they can achieve their goals without having to do something they don’t want to do

Examples; Five ways to loose weight without cutting your calorie intake.

Let’s assume you sell smoothies and fruit juices, this headline would work perfectly for you. Many people would be drawn in because of this headline as they would want to know how that is possible. In your writeup, you can then go ahead to share how they can incorporate juices and smoothies in their meal plans without cutting out other things to lose weight.

(Do difficult thing) in (specific period of time) even if (shortcomings).

This is another headline formula that works wonders. We have shortcomings that may stand in the way of achieving our goals especially if we are on a deadline. If your content fits this template, you can incorporate it in your HVCO.

For example; How to get your travel documents ready in one week even if you don’t have a visa.

Achieve (desired thing) like (an expert) even without (something expected)

This format can be very useful when writing contents about something that is enviable that other people have. You can share information about how your prospective buyers can achieve l results like someone popular.

For example; Achieve a curvy shape like Kim Kardashian even without plastic surgery.

---

The headline above will work extremely well for you if your business deals with body enhancement and weight gain products. People would want to click on it to find out how they can enhance their breasts, butts and hips without going under the knife.

How to eliminate (biggest problem) without doing (the thing they hate) within (specific timeframe).

HVCO on this headline is bound to get people reading more as everyone wants to get rid of something they don’t like, a habit or task. Getting that result without having to do something that is considered not so fun and within a shorter amount of time? Be sure to have people diving into your content. These time-bound headlines usually work wonders as people are looking for ways to achieve their goals fast. Adding a timeframe shorter than the time it would usually take to get where they want is sure clickbait. Don’t be afraid to add how your products can fill the gaps.

For example; How to eliminate belly fat without going to the gym within 14days!

Some more easy headlines formulas

• How to X with Y
• You need X right? Wrong!
• X ways to Y
• Where to find X
• How to eliminate X
• What you should never do
• Say goodbye to X (frustration)
• The truth about Y
• Have you been doing X wrong? ( and does it really matter?)

Fill in X or Y as relates to the niche of your products or services.