I once read somewhere that we spell words because they are actually spells we cast. We express our emotions with words. Whether spoken or written, words have the ability to convey feelings in whatever light we want. Proper use of words has the ability to catapult your sales from zero to hundred. You don’t have to be a wordsmith to put together words that sell, you only have to be convincing.
We all love stories; the intrigue, the suspense and the relativity. Stories drive emotions and give astounding effects if the right tone is employed. Some people are excellent story tellers and it doesn’t really matter if you are not, all you need to do is curate short stories from your experiences as a entrepreneur and share these stories with your audience. Your customers will gradually begin to feel as though they know you more than they actually even do. Your stories may even be similar to experiences they have had in the past and this would create a bond between them and your business.
Captions shouldn’t be skipped as a business owner especially when there is something that could be said. Use the caption space to tell about your product or service. You can share a short story about someone else’s experience with that product, you can state the benefits, ingredients, process or components of what you are selling. Words are so powerful and especially in business where people are looking to buy things that would benefit them, you should always be hyping what you have to offer. Seek out sincere reviews from clients so you know where to better your services, with that, when you write about what excellent service you have to offer, you are not lying.
Use simple sentences that are easy to read and comprehend. Your write-ups should be conversational. Don’t over think it, just write as you’d speak. I have also discovered that punctuations go a long way in giving your text a great tone when writing sales pitches, your prospective clients would almost be able to hear your voice when reading your text. Use commas, exclamation marks, caps, full stops and even brackets where necessary.
Keep your write-ups short snd simple. Humans have short attention span and it would be a struggle to hold their interest for long. Try not to make your write-ups too formal and flat toned. Incorporate humor, idioms and other figures of speech to lighten it up. Also, emojis! Yes, emojis!! They are not childish as you may think. On the contrary, they are very excellent tools for expressing emotions and adding tone and color to your text. Put emojis close to their corresponding texts and watch how your caption goes from flab to dab.
With a great sales write-up or letter, you can score thousand of new customers as a great percentage of people believe what they read, especially if the writer is skilled with words. If you don’t know how to write, you can ask or pay someone who knows how to put together awesome sentences to help you write out captions or sales pitches that you can use to promote your business. Remember, words sell! With the right words, sentence structure and tone, you can sell oxygen to a breathing man!
Planet Zaiy 