When in doubt, Rebrand!

They say; the journey with thousand miles starts with a step. Well, the first steps leading to Planet Zaiy didn’t begin today although it may seem such. This brand has metamorphosed through various stages and the idea has been with me for as long as I can remember.

I got my brand’s name idea in 2018, I can’t tell now the exact month but it should be between September to November. I had just finished my first degree at the university and started attending fashion school at that time. I wanted a unique name, one that would be an umbrella for any interest that I may want to sell and include in my merchandise.

A snapshot of a logo sketch idea from my fashion journal in 2018.

When I started my 2nd official business in 2021 selling perfumes (My first business was selling pink lips balm and scrub during my NYSC 😂2019-2020), my business name was the bomb. It was catchy, unique and fitted the niche of my goods. 100 Per Scent was my baby, my pride and my joy and I put a lot of effort into watching it grow.

Then why am I rebranding and taking on a whole new business persona? you make ask. Well, the reason is 100 Per Scent isn’t what I want my brand to be. It never was the final junction, I knew I was going to move at some point. It was just a name that suited the perfume business I was into at that point while I advanced my sewing and fashion skills. Planet Zaiy has always been and will always be the goal. Even when friends asked me why I hadn’t registered 100 Per Scent, I only smiled because I had other plans, now Planet Zaiy is registered with its CAC as that’s been the plan all along.

*not the official Planet Zaiy logo

I am now starting to fully live in the vision for my business. My umbrella name will not limit me but will grant me access to explore all my business dreams and goals. Planet Zaiy is my new beginning, a new identity; The Best is about to Begin 🎉

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